All times favourite sneakers


Across fashion doctrines the trainers wade from season to season disguised in new colours.

The soft shoe simply will not die!

It was Charles Goodyears, who began it all in 1839.

The American manufacturer was the first, who invented vulcanizing rubber, thus it became elastic and resistant to dirt and hard work. 

Suddenly all the world's ideas could be realised.

One of them was to send sportsmen at the track dressed in shoes with soles of a springy and shock absorbing material.

And in the 1890s was that kind of pioneering footwear a reality.

Basketball was first
The newly invented sport basketball was the first to let the rubber soles cry across the wooden floors, and when the American company Converse introduced its legendary Converse All Star in 1917, the demand rose.

But it was first after WW1 the trainers - or Sneakers, as it is also called made its breakthrough.

The young people in Sneakers
The sportsfever was furious in the US, and the trainer manufacturers developed shoes during the 1920s and the 30'ers for any sporty goal.

Even the sexes' different anatomy was thought into the designs.

In the 1950s the sneakers were so popular that its sporty dimension was subordinated.

It had become every day life's shoe number one.

The actor James Dean had his photograph taken in jeans and white Sneakerses, and the youth reacted by buying sneakers in the millions.

Fashionable and popular
When hiphop arose and breaked itself forward in the 1980s, it was in loose sneakers, and the soft shoe's popularity rose to even more monstrous heights.

Since then also the fashionable parts of the world have embraced it, and well-reputed designers like Alexander McQueen and Stella McCartney have designed sneakers for respectively Puma and Adidas.